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Content engine development
·
Module 6
Targeted Account-Based Content Marketing
1
ABM vs. Broad-Based Marketing: Content Strategy Differences
Define account-based marketing (ABM) and how its content strategy differs from broad-based marketing.
2
Aligning Sales for Account Prioritization
Collaborate with sales to identify and prioritize high-value target accounts.
3
Mapping Content to Accounts and Roles
Develop a personalization matrix mapping content ideas to specific account needs and decision-maker roles.
4
Multi-Touch Sequences for Key Decision-Makers
Outline a multi-touch sequence framework for engaging key decision-makers in a target account.
5
Crafting Executive Briefs for Key Decision-Makers
Draft a personalized executive brief for a key decision-maker within a target account.
6
Aligning Content to ABM Stages
Map specific content assets from your playbook to each stage of the ABM sequence.
Previous module
Building the Full-Funnel Content Playbook
Next module
Content Distribution and Amplification