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Content engine development
·
Module 7
Content Distribution and Amplification
1
Multi-Channel Distribution with the PESO Model
Develop a multi-channel distribution plan using the PESO model (Paid, Earned, Shared, Owned) to maximize content reach.
2
Keyword Research for B2B Content Alignment
Conduct keyword research to align a content topic with B2B buyer search intent.
3
On-Page SEO for B2B Content
Apply on-page SEO principles (title, headings, meta description, internal links) to optimize a piece of B2B content.
4
Crafting Your Email Nurture Sequence
Design an email nurture sequence with defined goals, triggers, and segmentation criteria.
5
Crafting Your Nurture Email: From Lead to Next Stage
Draft the copy for a key email within a nurture sequence designed to convert a lead to the next stage.
6
Crafting a B2B LinkedIn Content Strategy
Define a content posting cadence and format mix for LinkedIn to engage a B2B audience.
7
Crafting an Employee Advocacy Plan
Outline an employee advocacy plan to leverage internal networks for content amplification.
Previous module
Targeted Account-Based Content Marketing
Next module
Content Operations and Scalability