Building the Full-Funnel Content Playbook

Define the strategic role and primary KPIs for Top-of-Funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-Funnel (BOFU) content.

Design and create a TOFU lead magnet (e.g., checklist, template) to convert anonymous visitors into leads.

Develop a complete case study (problem, solution, results) to build mid-funnel credibility and trust.

Outline a MOFU lead nurturing asset, such as a webinar or comparison guide, to educate qualified leads.

Create a sales enablement kit with key BOFU assets (e.g., battle card, one-pager) for sales conversations.