Applied Visual Design for Web Interfaces

Translate an existing brand's visual identity into a digital UI color palette, ensuring WCAG accessibility.

Select and pair typefaces for a web interface, defining a typographic scale for headings and body text.

Apply principles of proximity and negative space to create clear visual hierarchy in a UI.

Audit an existing landing page's visual effectiveness using a structured scorecard.

Analyze a user interface to identify how visual cues (color, size, placement) guide user attention.

Wireframe the key sections of a landing page (e.g., hero, features, social proof, CTA).

Design a high-fidelity hero section that balances brand aesthetics with a clear value proposition.