Designing High-Converting Landing Pages

Audit an existing landing page for persuasive design gaps using the C.L.E.A.R. framework.

Write effective microcopy for headlines, CTAs, and form labels on a landing page.

Design the core body sections of a landing page (features, benefits, social proof) based on a wireframe.

Design the conversion-focused sections (form, pricing) and footer, assembling a complete desktop layout.

Explain the core principles of responsive design: fluid layouts, breakpoints, and mobile-first thinking.

Adapt a desktop landing page design to a mobile-optimized layout.

Select and design an appropriate mobile navigation pattern (e.g., hamburger menu).

Create a simple click-through prototype of the landing page's primary user path in Figma.