Designing Narrative-Driven Campaigns

Define 'continuous narrative' in the context of a multi-touchpoint brand campaign.

Outline a multi-stage campaign that uses a narrative arc to guide the customer journey.

Develop a key story beat for one touchpoint (e.g., an email, a social post) within the outlined campaign.

Create a narrative hook or cliffhanger for a piece of serialized brand content.

Plan for story continuity across two different media channels (e.g., Instagram and a blog).

Write a short script for a teaser ad that introduces a campaign's central conflict or question.