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Literature skills for brand storytelling
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Module 10
Applying Character Arcs to Brand Stories
1
Deconstructing Founder Narratives: Character & Purpose
Analyze a founder's story to identify its core character arc and narrative purpose.
2
Crafting a Transformative Customer Success Story
Outline a customer success story that follows a clear character arc of transformation.
3
Crafting Brand Stories: Values in Action
Draft a short employee or customer story that humanizes the brand by showcasing its values in action.
4
Crafting Brand Purpose through Character Motivation
Apply character motivation principles to articulate a brand's purpose and mission statement.
5
Crafting Your Brand's Character
Design a brand mascot or recurring character persona, defining their role within the brand's narrative world.
Previous module
Evoking Emotion and Theme
Next module
Designing Narrative-Driven Campaigns