Capstone: Brand Storytelling Strategy and Analysis

Define a 'brand story ecosystem' and map its key components (e.g., origin story, campaign stories, user stories).

Describe how different narrative structures can serve different functions within a single brand ecosystem.

Select a brand and conduct a comprehensive analysis of its storytelling, evaluating structure, character, and theme.

Write a formal critique of the selected brand's story, identifying its narrative strengths and weaknesses.

Propose a series of specific, actionable improvements to the brand's narrative.

Create a revised narrative outline for one of the brand's core stories that incorporates your proposed improvements.