Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it for free
Back to course
👋
Welcome to a Grasp lesson
Create a free account
to keep studying and create your own study path.
Lead B2B software transformation
·
Module 8
Go-to-Market Transformation
1
Microservices, AI, and B2B Value Propositions
Analyze how a shift to microservices and AI changes the value proposition for B2B customers.
2
Repositioning AI-Enhanced Product Portfolios
Redesign product positioning and messaging for a modular, AI-enhanced product portfolio.
3
Customer Segmentation for Phased Migration
Segment the existing customer base for a phased migration approach.
4
Migration Strategies: Offers, Incentives, and Pricing
Define migration offers, incentives, and pricing considerations for different customer segments.
5
Crafting Your Customer Migration Communication Plan
Develop a communication plan to guide customers through the migration journey.
6
Migration Support Strategies
Outline a support model for customers during and after migration to the new platform.
7
Building an Internal Enablement Program for GTM Success
Design an internal enablement program for sales and customer success teams on the new GTM approach.
8
Phased GTM Rollout for Product Migration
Plan a phased GTM rollout aligned with the product migration roadmap.
Previous module
Delivery Process Transformation
Next module
The Change Narrative and Internal PR