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CB2: Business Economics Exam Prep (CB2)
·
Module 3
Consumer Choice Theory
1
Utility Calculation and Diminishing Returns
Calculate total and marginal utility from a consumption schedule and verify the law of diminishing marginal utility.
2
Budget Lines and Relative Prices
Construct a budget line from price and income data and interpret its slope as the relative price ratio.
3
Indifference Curves and the Marginal Rate of Substitution
Construct an indifference curve from a utility schedule and interpret its slope as the marginal rate of substitution.
4
Optimal Consumption: Tangency Condition
Solve for the optimal consumption bundle using the tangency condition between an indifference curve and the budget line.
5
Optimal Consumption: The Equi-Marginal Principle
Derive a consumer's optimal consumption bundle by applying the equi-marginal principle (MUx/Px = MUy/Py).
6
Income and Consumption: Finding Your New Optimal Bundle
Calculate the new optimal consumption bundle following a change in consumer income.
7
Income and Substitution Effects of a Price Change
Decompose the effect of a price change on consumption into its income and substitution effects.
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Elasticity and Its Applications
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The Firm: Production, Costs, and Profit