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Module 2
Technical Implementation: GA4 & Meta Tracking
1
Setting Up Your GA4 Property and Data Stream
Set up a new Google Analytics 4 property and configure its data stream
2
Setting Up Google Tag Manager
Install and configure Google Tag Manager on a website
3
Tracking User Interactions with GA4 Event Tags in GTM
Create GA4 event tags in GTM to track key user interactions (e.g., 'view_room', 'begin_checkout')
4
Setting Up Meta Pixel with GTM
Set up the Meta Pixel using Google Tag Manager
5
Meta Pixel and GA4 Event Configuration
Configure standard and custom events for the Meta Pixel to align with GA4 events
6
Understanding Meta CAPI and its Synergy with the Pixel
Explain the role of the Meta Conversions API (CAPI) and how it complements the Pixel for robust tracking
Previous module
Strategic Marketing & Measurement Foundations
Next module
Advanced Meta Ads: Audience & Campaign Strategy