Advanced Meta Ads: Audience & Campaign Strategy

Structure Meta ad campaigns using the campaign-ad set-ad hierarchy for different hotel offerings (e.g., rooms, events, restaurant)

Build custom audiences from customer lists and website traffic for targeted promotions

Create effective lookalike audiences based on high-value guest segments

Implement a retargeting strategy using Meta Pixel and engagement data

Distinguish between and select appropriate campaign objectives (Awareness, Traffic, Engagement, Leads, Sales)

Apply budget optimization strategies using Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO)