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Future-proof digital marketing mastery
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Module 1
Strategic Marketing & Measurement Foundations
1
Hotel Marketing Funnel & Customer Journey
Map the marketing funnel to a hotel's customer journey (awareness, consideration, booking, post-stay)
2
Understanding Key Advertising Metrics
Analyze the relationships between key advertising metrics: CTR, CPC, CPA, and ROAS
LTV and CAC: Pillars of Hospitality Marketing Strategy
Explain the strategic importance of Lifetime Value (LTV) and Customer Acquisition Cost (CAC) in hospitality marketing
4
Modern Measurement Stack: GA4, GTM, and Server-Side Tagging
Describe the modern measurement stack: GA4, Google Tag Manager (GTM), and server-side tagging concepts
5
First & Third-Party Data: Privacy & Tracking
Differentiate between first-party and third-party data and explain the impact of privacy changes on tracking
6
Understanding Auction-Based Ad Buying and Ranking on Google & Meta
Explain how auction-based ad buying and ad ranking work on major platforms like Google and Meta
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Technical Implementation: GA4 & Meta Tracking