Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it for free
Back to course
👋
Welcome to a Grasp lesson
Create a free account
to keep studying and create your own study path.
Future-proof digital marketing mastery
·
Module 6
Google Ads: Display, Video & Performance Max
1
Targeting Travelers with Display Campaigns
Set up a Google Display campaign to reach travelers using in-market and affinity audiences
2
Remarketing to Website Visitors: Display Campaign Setup
Create a remarketing Display campaign targeting website visitors who did not book
3
YouTube Campaigns for Awareness and Traffic
Set up a YouTube video campaign to drive awareness or website traffic
Understanding and Creating PMax Campaigns
Explain how Performance Max (PMax) campaigns work and provide creative assets for them
5
Launching PMax Campaigns for Hotel Services
Configure and launch a PMax campaign with asset groups tailored to different hotel services
6
Optimizing PMax: Analyzing Reports
Evaluate the performance of PMax by analyzing asset and listing group reports
Previous module
Google Ads: Search Campaigns for Hospitality
Next module
Cross-Platform Strategy & Budgeting