Google Ads: Search Campaigns for Hospitality

Conduct keyword research for hotel-related queries using Google Keyword Planner

Distinguish between and strategically apply broad, phrase, and exact match keywords

Structure search campaigns with tightly themed ad groups (e.g., 'luxury hotel downtown', 'hotel with pool')

Write effective responsive search ads with compelling, hotel-specific headlines and descriptions

Implement conversion tracking for Google Ads using the previously configured GTM setup

Use the search terms report to identify new keywords and add negative keywords to reduce wasted spend