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Module 11
Advanced Automation & Personalization for Hotels
1
Abandoned Booking Recovery Emails
Design and implement an abandoned booking recovery email sequence
2
Automating Post-Stay Communication for Reviews & Rebookings
Set up a post-stay automation sequence to solicit reviews and encourage repeat bookings
3
Personalizing Offers with Dynamic Email Content
Implement dynamic content in emails to personalize offers based on past stay history
4
"Building a Lead Scoring System for High-Intent Guests"
Create a lead scoring system to identify high-intent potential guests
5
Retargeting with Segmented Customer Lists
Sync segmented customer lists from an automation platform to Google and Meta Ads for retargeting
6
GDPR Consent in Automation Workflows
Implement privacy compliance (GDPR consent) in automation workflows
Previous module
Marketing Automation Foundations
Next module
The Future: AI & First-Party Data