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Future-proof digital marketing mastery
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Module 12
The Future: AI & First-Party Data
1
AI for Content Creation
Use AI-powered tools to generate ideas for ad copy and blog posts
2
Generating Ad Concepts with AI Image Tools
Use generative AI to create image concepts for ad creatives
3
Chatbot Design: From FAQs to Lead Qualification
Design a simple chatbot conversation flow to answer common questions and qualify leads
4
Risks and Limitations of AI Marketing Content
Explain the limitations and risks of using AI-generated marketing content
5
Boosting First-Party Data Collection
Develop a strategy to increase first-party data collection (e.g., via loyalty programs, gated content)
6
Personalized Learning for Marketing Tech Mastery
Create a personal continuous learning plan to stay current with marketing technology
End of course,
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