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Module 9
Marketing Dashboards & Reporting
1
Understanding Attribution Models
Explain different attribution models (e.g., last-click, data-driven) and their implications
2
Connecting GA4 and Google Ads to Looker Studio
Connect GA4 and Google Ads as data sources to Looker Studio (formerly Data Studio)
3
Building a Marketing KPI Dashboard in Looker Studio
Build a marketing KPI dashboard in Looker Studio showing performance over time
4
Interactive Dashboards: Filters & Date Controls
Add filters and date controls to make dashboards interactive for stakeholders
5
Booking Funnel Visualization and Conversion Rates Dashboard
Visualize the booking funnel and key conversion rates in a dashboard
6
Automating Looker Studio Email Reports
Set up automated email delivery of Looker Studio reports
Previous module
Actionable Insights with Google Analytics 4
Next module
Marketing Automation Foundations