Actionable Insights with Google Analytics 4

Interpret traffic acquisition reports to evaluate channel performance (e.g., Google Organic vs. Meta Paid)

Build and analyze a funnel exploration report for the booking process to identify drop-off points

Use path exploration reports to understand common user journeys on the hotel website

Create custom segments for analysis (e.g., users from specific countries, mobile vs. desktop users)

Build a free-form exploration in GA4 to answer a specific business question

Connect GA4 to Google Ads to import conversions and build remarketing audiences