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Master neurophysiological marketing & communication
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Module 5
Visual Design and the Brain
1
Visual Cortex: Processing Color, Shape, and Motion
Explain how the visual cortex processes fundamental elements like color, shape, and movement.
2
Color Psychology in Branding
Describe the psychological effects of different colors on emotions and their application in branding.
3
Gestalt Principles in Ad Design
Apply the Gestalt principles of visual perception (e.g., proximity, closure) to create a coherent and effective advertisement layout.
Visual Attention Patterns for Web Design
Explain common visual attention patterns (e.g., F-pattern) and how to design web pages or ads accordingly.
5
The Power of Faces: Capturing Attention and Building Trust
Describe the role of faces and human imagery in capturing attention and building trust.
6
Visual Marketing Critique
Analyze a marketing visual (e.g., a logo or ad) and critique its effectiveness based on principles of visual processing.
Previous module
The Psychology of Decision-Making
Next module
Sensory Marketing: Sound, Scent, and Touch