Sensory Marketing: Sound, Scent, and Touch

Explain the unique neural pathway of smell and its direct link to memory and emotion centers in the brain.

Identify strategic applications of scent marketing in retail and branding to influence mood and behavior.

Describe how auditory characteristics (e.g., tempo, pitch, volume) of music influence consumer arousal and shopping pace.

Explain the principles of sonic branding and the function of an effective audio logo (jingle).

Describe the role of haptic perception (touch) in product evaluation, including how texture and weight influence perceived quality.

Explain the concept of sensory congruence and why aligning multiple sensory inputs (e.g., scent, sound, and visuals) creates a stronger brand experience.