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Content engine development
·
Module 3
Content Inventory and Gap Analysis
1
Content Audit Framework Design
Design a content audit framework with categories for funnel stage, buyer persona, format, and performance.
2
Content Audit Sampling
Catalog a representative sample of existing content assets using the audit framework.
3
Content Inventory Analysis: Gaps and Surpluses
Analyze the content inventory to identify gaps and surpluses across the buyer journey.
4
Content Prioritization for Funnel & Business Growth
Prioritize content creation needs based on their potential impact on funnel progression and business goals.
5
Content Audit for Strategic Inventory
Apply the audit framework to your existing content library to create a strategic inventory.
Previous module
Strategic Sales and Marketing Alignment
Next module
Designing the Content Strategy