Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it for free
Back to course
👋
Welcome to a Grasp lesson
Create a free account
to keep studying and create your own study path.
Content engine development
·
Module 2
Strategic Sales and Marketing Alignment
1
Diagnosing B2B Sales-Marketing Misalignment
Identify common causes of sales-marketing misalignment in B2B organizations.
2
Aligning on Lead and Deal Stages
Establish a shared vocabulary for lead stages, handoff criteria, and deal stages.
3
Key Components of a Sales-Marketing SLA
Describe the essential components of a sales-marketing service level agreement (SLA).
4
Connecting Marketing to Revenue: Shared KPIs
Select shared KPIs that connect marketing activities directly to revenue outcomes.
5
Defining Lead Handoff & Response Times in Your SLA
Draft a sample SLA section defining lead handoff criteria and required response times.
Previous module
Foundations of the B2B Buyer Journey
Next module
Content Inventory and Gap Analysis