Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it for free
Back to course
👋
Welcome to a Grasp lesson
Create a free account
to keep studying and create your own study path.
Digital Marketing Skills
·
Module 1
Digital Marketing Foundations
Digital vs. Traditional Marketing
Define digital marketing and distinguish it from traditional marketing.
2
Understanding Digital Marketing Channels
Identify the main digital marketing channels (SEO, SEM, social, email, content) and their roles.
3
Understanding the Customer Journey Stages
Describe the customer journey stages (awareness, consideration, decision, retention).
4
Mastering Owned, Earned, & Paid Media
Explain the difference between owned, earned, and paid media with examples.
5
Understanding Core Marketing Metrics
Define core marketing metrics: CTR, CPC, conversion rate, CAC, LTV, and ROAS.
6
Understanding the Marketing Funnel & Channel Mapping
Explain the purpose of a marketing funnel and map channels to each stage.
7
AI Brainstorming for Marketing Ideas
Use AI tools to brainstorm marketing ideas for a sample business.
Next module isn't ready yet,
Back to course
Previous module
Next module