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Understand business needs
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Module 11
Business Analytics and Experimentation
1
Understanding Basic Statistics: Mean, Median, and Standard Deviation
Apply basic statistical concepts including mean, median, and standard deviation.
2
Cohort Retention Analysis
Calculate and interpret cohort retention rates to analyze user behavior over time.
3
Crafting A/B Test Hypotheses
Formulate a testable hypothesis for an A/B test based on a business problem.
4
Defining Primary and Secondary Metrics for A/B Testing
Define primary and secondary metrics for evaluating an A/B test.
Interpreting A/B Test Results
Interpret the statistical results of an A/B test (e.g., p-value, confidence interval).
6
Actionable Experiment Insights
Recommend a business action based on the outcome of an experiment.
7
AdTech Case Study: Problem Analysis
Analyze a case study involving a business problem in the AdTech domain.
Previous module
Business Analysis in an Agile Context
Next module
Capstone: Interview and Case Study Practice