Introduction to Paid Traffic

Explain the difference between free and paid traffic and when to consider using paid ads.

Describe the basic structure of a paid ad campaign (Campaign, Ad Set, Ad).

Set up a Facebook Ads account and navigate the Ads Manager interface.

Define a target audience for a Facebook ad campaign using basic demographic and interest targeting.

Write the copy for a simple Facebook ad, including a headline, primary text, and a clear call to action.

Define foundational ad metrics (Reach, Clicks, CTR, CPC) and locate them in Ads Manager.

Explain the concept of a conversion and why tracking it is essential for profitability.