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Marketing & Selling for Small Business
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Module 1
E-commerce Strategy and Product Sourcing
1
Product Viability for Home-Based Businesses
Apply a framework to evaluate the viability of a physical product for a home-based business.
2
Crafting Your Ideal Buyer Persona
Develop a detailed target buyer persona for your chosen product.
3
Product Sourcing Models for E-commerce
Compare product sourcing models (e.g., dropshipping, wholesale, private label) for a home e-commerce business.
4
Supplier Vetting and Selection Process
Develop a process for vetting and selecting a reliable supplier.
Product Pricing: Mastering Costs
Calculate product pricing, incorporating sourcing, shipping, and handling costs.
6
Choosing the Right E-commerce Platform
Compare and select an e-commerce platform based on home business needs and budget.
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