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Digital Marketing Fundamentals
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Module 1
Digital Marketing Foundations
1
Mapping Digital Channels to the Marketing Funnel
Identify the main digital marketing channels (SEO, SEM, social, email, content) and map each to a stage of the marketing funnel.
2
Mapping the Customer Journey
Map a customer journey for a specific sample business across awareness, consideration, and conversion stages.
3
Target Audience Segmentation
Define a target audience using demographic, psychographic, and behavioral segmentation.
4
Creating a Basic Buyer Persona Document
Build a basic buyer persona document for a chosen sample business.
5
Crafting SMART Marketing Objectives
Write SMART marketing objectives tied to business goals for a sample brand.
6
Understanding Key Marketing KPIs
Define key marketing performance indicators (KPIs) including CTR, CPC, CPA, ROAS, CAC, and LTV.
7
Calculating Key Marketing Metrics in Spreadsheets
Calculate ROAS, CAC, and LTV using provided sample data in a spreadsheet.
8
Crafting Your One-Page Digital Marketing Strategy
Draft a one-page digital marketing strategy including channels, audience, KPIs, and a sample budget.
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