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"The SaaS UX Audit Blueprint: Reports That Sell"
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Module 2
Finding Money Leaks: Funnel & ROI Analysis
1
Building Signup & Activation Funnels in GA4 to Identify Friction Points
Identify onboarding friction points by building signup and activation funnels in GA4.
2
GA4 Funnels: Plugging Revenue Leaks & Boosting Retention
Pinpoint revenue leaks and churn indicators by building conversion and retention funnels in GA4.
3
Quantifying Funnel Drop-off Revenue Loss
Calculate the monthly revenue leakage from a specific funnel drop-off point.
4
Quantifying Support Cost Savings from Usability Fixes
Estimate potential support cost savings from fixing a critical usability issue.
5
Decoding Click Heatmaps: Rage, Dead, and Ignored Clicks
Interpret click heatmaps to identify rage clicks, dead clicks, and ignored CTAs.
6
Rapid Friction Discovery: 3 Points in 30 Minutes
Analyze session recordings to uncover three specific user friction points within a 30-minute review.
7
Building a Financial Impact Calculator in Google Sheets
Build a financial impact calculator in Google Sheets to project the ROI of recommended fixes.
Previous module
The $5k Audit Product: Scoping & Positioning
Next module
The High-Value Deliverable: Building the Audit Report in Figma