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Digital marketing fundamentals
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Module 2
Social Media Marketing Foundations
1
Social Media Platform Comparison
Compare the characteristics and primary audiences of major social media platforms (e.g., Instagram, TikTok, LinkedIn, Facebook).
2
Content Strategy & Calendar: Purpose
Explain the purpose of a content strategy and a content calendar for social media.
3
Understanding Social Media Metrics
Define key social media performance metrics (e.g., engagement rate, reach, impressions).
4
Understanding Paid Social Media Advertising
Identify the role of paid advertising (e.g., boosted posts, ads) within social media platforms.
Previous module
Digital Marketing Strategy Essentials
Next module
Practical Social Media Content Creation