Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it for free
Back to course
👋
Welcome to a Grasp lesson
Create a free account
to keep studying and create your own study path.
Digital & Social Media Marketing
·
Module 1
Digital Marketing Foundations
1
Digital vs. Traditional Marketing: A Clear Distinction
Define digital marketing and explain how it differs from traditional marketing.
2
Key Digital Marketing Channels and Their Functions
Identify the main digital marketing channels (social, content, email, search) and their roles.
3
Navigating the Digital Marketing Funnel
Explain the digital marketing funnel: awareness, consideration, conversion, and retention.
4
Understanding Key Marketing Metrics
Define key marketing metrics: impressions, reach, engagement rate, CTR, conversion rate, and ROI.
5
Understanding Your Target Audience
Explain the concept of a target audience and its importance.
6
Crafting Your Ideal Customer: A Buyer Persona Workshop
Create a buyer persona using demographic, psychographic, and behavioral data.
7
Anatomy of a Digital Marketing Team
Describe the typical roles and structure of a modern digital marketing team.
Next module isn't ready yet,
Back to course
Previous module
Next module