Digital & Performance Marketing Mastery

Analyze how SEO fits into the broader digital marketing ecosystem and its relationship with other key channels (paid ads, social media, email, content)

Map the digital marketing funnel stages (awareness, consideration, conversion, retention) to real-world campaign examples

Differentiate between organic and paid marketing strategies with real-world examples

Define a target audience using buyer personas

Create a sample customer journey map for a buyer persona, identifying key touchpoints for each funnel stage

Match key performance metrics to each stage of the marketing funnel