Someone wanted to learn this too, so Grasp built them a personal learning path.
You can keep exploring this one or create a path like this one shaped around you.
Recommended resources
Module 2
Exploratory Analysis of Customer Behavior
Module 3
Rule-Based Segmentation with RFM Analysis
Module 4
Unsupervised Segmentation with Clustering
Module 5
Framing the Customer Churn Problem
Module 6
Building Churn Prediction Models
Module 7
Evaluating and Interpreting Churn Models
Module 8
Customer Lifetime Value (CLV) Fundamentals
Module 9
Predictive CLV with Probabilistic Models
Module 10