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Digital Marketing Fundamentals
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Module 1
Foundations of E-commerce Marketing
1
Digital Marketing for E-commerce
Define digital marketing and explain how it applies to promoting an e-commerce store.
2
Exploring Core Digital Marketing Channels
Identify the main digital marketing channels (SEO, social media, paid ads, email, content marketing).
3
Understanding the Marketing Funnel
Explain the concept of a marketing funnel (awareness, consideration, conversion, retention).
4
Channel-Funnel Mapping
Describe how different digital marketing channels map to stages of the marketing funnel.
5
E-commerce Digital Marketing Metrics Explained
Explain key digital marketing metrics (impressions, clicks, CTR, conversion rate, CPA, ROAS) using e-commerce examples.
6
E-commerce Digital Marketing Channels
Identify which digital marketing channels are most relevant for a new e-commerce business.
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