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Fullstack to GTM Marketer
·
Module 1
Go-to-Market Foundations
1
Understanding Marketing Disciplines in B2B SaaS
Differentiate between product marketing, demand generation, and brand marketing using examples from a B2B SaaS company.
2
Navigating the B2B SaaS Buyer Journey: A Real-World Example
Map the stages of a B2B SaaS buyer journey (awareness to purchase) using a real-world product example.
3
Navigating B2B Buying Roles
Identify the key roles in a B2B buying decision (champion, decision-maker, influencer) for a given product scenario.
4
Go-to-Market Strategy: Uniting Product, Marketing, and Sales
Explain what a go-to-market strategy is and how it connects product, marketing, and sales.
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