Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it for free
Back to course
👋
Welcome to a Grasp lesson
Create a free account
to keep studying and create your own study path.
Google Ads & Search Intent
·
Module 2
Search Intent & Keyword Strategy
Classifying Search Intent
Classify search queries into Informational, Navigational, Commercial, and Transactional intent categories.
Prioritizing High-Intent Keywords for Conversion Campaigns
Justify why transactional and commercial intent keywords are prioritized for conversion-focused campaigns.
Head Terms vs. Long-Tail Keywords
Differentiate between head terms and long-tail keywords based on volume, competition, and specificity.
4
Keyword Planner: Search Volume & Competition
Use Google Keyword Planner to evaluate search volume, competition, and bid estimates for a keyword list.
5
Keyword Research for Product Launches
Generate and classify a keyword list by intent and type for a new product launch (e.g., Nykaa skincare).
6
Keyword Prioritization for Business Goals and Budget
Prioritize a keyword list based on its alignment with specific business goals and budget constraints.
Previous module
Google Ads Fundamentals & Auction Mechanics
Next module
Keyword Targeting & Control