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Google Ads & Search Intent
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Module 1
Google Ads Fundamentals & Auction Mechanics
1
Unpacking the Google Ads Auction Trigger
Explain how a user's search query triggers the Google Ads auction.
2
Understanding Ad Rank
Define Ad Rank and its components: Bid Amount, Quality Score, and the expected impact of ad extensions.
3
Decoding Quality Score: CTR, Relevance, and Landing Page Experience
Break down Quality Score into its three core factors: Expected CTR, Ad Relevance, and Landing Page Experience.
4
Ad Rank Calculation and Ad Positions
Calculate Ad Rank for competing advertisers to determine ad positions.
Understanding Actual CPC Calculation
Explain how Actual CPC is calculated based on the Ad Rank of the advertiser below.
Predicting Auction Outcomes
Analyze a sample auction scenario to predict the winning advertiser and their cost.
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Search Intent & Keyword Strategy