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Brand design and marketing fundamentals
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Module 1
Marketing Foundations & Target Audience Analysis
1
Beyond Logos: Understanding Your Brand
Define what a brand is and distinguish it from a logo or visual identity.
2
The 4 Ps of Marketing
Identify the key components of a marketing strategy (product, price, place, promotion).
3
Competitive Analysis for Market Positioning
Conduct basic competitive analysis to identify market positioning opportunities.
4
Targeting East African Premium Furniture Buyers
Create a target customer profile for premium furniture buyers in East Africa using demographic, geographic, and psychographic criteria.
Customer Segmentation Strategies
Segment potential customers into distinct groups based on purchasing behavior and needs.
6
Crafting Your Premium Woodworking UVP
Define a unique value proposition (UVP) for a premium woodworking brand.
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Psychology of Premium Branding & Cultural Context