Foundations of Community Management

Define what a community is and distinguish it from an audience or follower base.

Identify different types of online communities (e.g., interest, practice, product).

Describe the core roles and responsibilities of a community manager.

Explain the stages of the community lifecycle: inception, growth, maturity, and decline.

Identify the key characteristics that successful online communities share.

Describe how community-led growth differs from traditional marketing.