Crafting Compelling Leads

Write an anecdotal lead that draws the reader in with a specific, relevant story.

Write a descriptive lead that sets a vivid scene using sensory detail.

Write a provocative statement or question lead that sparks curiosity.

Analyze the relationship between a creative lead and its supporting nut graf.

Evaluate a lead's effectiveness based on its hook, clarity, and relevance to the story.

Rewrite a weak lead by identifying and highlighting a more compelling angle or detail.

Match the lead type to the intended article format (e.g., review, profile, feature).