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E-commerce for Beginners
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Module 2
Core Operations and Customer Acquisition
1
E-commerce Operations: From Storefront to Shipment
Outline the essential components of an e-commerce operation, from product presentation to fulfillment.
2
The Online Customer Journey: From Awareness to Advocacy
Map the typical online customer journey, from initial awareness to post-purchase engagement.
3
E-commerce Digital Marketing Channels
Identify key digital marketing channels for e-commerce, such as SEO, social media marketing, and email campaigns.
Previous module
Understanding the E-Commerce Landscape
Next module
Challenges and Future Directions