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Learn performance marketing via Instagram
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Module 1
Foundations of YouTube Performance
1
YouTube Performance Marketing: Creator Case Studies
Define performance marketing in the context of YouTube by analyzing three creator case studies.
2
Understanding Your YouTube Analytics
Identify core YouTube performance metrics (CTR, AVD, watch time, conversions) and where to find them.
YouTube Funnel: From Awareness to Retention
Map the marketing funnel stages (Awareness to Retention) to your future YouTube channel's goals.
Dissecting Viral Videos: Keys to Audience Retention
Deconstruct the structure of three successful videos to hypothesize what drives high audience retention.
5
Unpacking YouTube's Algorithm: Home, Search & Suggestions
Analyze how YouTube's algorithm surfaces content by observing patterns on your Home, Search, and Suggested feeds.
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