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Content engine development
·
Module 9
Measuring Content ROI and Revenue Impact
Choosing the Right Attribution Model
Evaluate and select a content attribution model (e.g., first-touch, multi-touch) suitable for the business context.
Content Performance & Pipeline Attribution
Analyze content performance data using the selected attribution model to connect content to pipeline generation.
3
Building a Business Case for Content Investment
Formulate a business case for content investment using ROI projections and performance data.
4
Content ROI Dashboard Design
Design the key metrics, layout, and visualizations for a content ROI dashboard.
5
Content ROI Dashboard Prototype in Spreadsheets
Build a prototype of a content ROI dashboard using a spreadsheet with sample data.
6
Reporting Content Performance to Leadership
Practice presenting content performance results to leadership in revenue-focused terms.
Previous module
Content Operations and Scalability
Next module
Developing Personal Thought Leadership