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Increase Amazon KDP revenue
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Module 9
Introduction to Amazon Ads
1
KDP Sponsored Products: The Basics
Explain how Amazon Sponsored Product ads work for KDP books.
2
Pre-Ad Checklist: Optimize Your Book Listing
Verify your book's listing is fully optimized (cover, keywords, reviews) before investing in ads.
3
Launch Your First Auto-Targeting Ad Campaign
Set up your first automatic targeting ad campaign with a small, controlled budget.
4
Understanding Basic Ad Metrics
Interpret basic ad metrics: impressions, clicks, Click-Through Rate (CTR), and Advertising Cost of Sale (ACOS).
Optimizing Keywords from Auto Campaigns
Identify which customer search terms are converting from your automatic campaign report.
6
Building a Manual Keyword Campaign
Create a manual keyword targeting campaign using profitable search terms.
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