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Brand Role
Recommended resources
The freely available resources this course will direct you to.
- A Plan Is Not a Strategywww.youtube.com
- Branding vs. Marketing: What's the Difference?www.youtube.com
- Brand, Marketing & Comms Strategy: What’s The Difference?www.linkedin.com
- Reading: Brand Positioning and Alignment – Introduction to Marketing – MKTG 34303uark.pressbooks.pub
- What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)www.youtube.com
- “Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth Collegewww.youtube.com
Module 2
Evidence-Led Brand Diagnosis
Module 3
Positioning and Brand Platform
Module 4
Activating and Managing the Brand
Module 5