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Literature skills for brand storytelling
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Module 7
Beyond Linearity: Advanced Narrative Structures
1
Freytag's Pyramid: Structure & Dramatic Effect
Describe the five-act structure (Freytag's Pyramid) and its dramatic effect.
2
Non-Linear Storytelling: Flashbacks for Brand & Character
Explain how non-linear techniques like flashbacks can be used to reveal brand history or character backstory.
In Medias Res: Hooking Your Audience
Define 'in medias res' and evaluate its effectiveness for grabbing attention in short-form content.
4
Episodic Storytelling for Content Series Engagement
Describe episodic storytelling and its application in creating content series for sustained engagement.
5
Crafting a 3-Part Social Media Series
Outline a three-part episodic content series for a brand on social media.
Previous module
The Hero's Journey as a Brand Framework
Next module
Crafting Language: Literary Devices in Branding