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Literature skills for brand storytelling
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Module 6
The Hero's Journey as a Brand Framework
1
The Hero's Journey: A Stage-by-Stage Exploration
Outline the key stages of the Hero's Journey, from the 'Ordinary World' to the 'Return with the Elixir'.
2
Mentors, Allies, and Threshold Guardians in the Hero's Journey
Identify the roles of mentor, ally, and threshold guardian in the Hero's Journey.
3
Hero's Journey in Branding & Film
Analyze a brand or film that effectively uses the Hero's Journey structure.
4
Brand as Mentor: A Customer's Hero Journey
Map a customer journey onto the Hero's Journey, with the brand positioned as the mentor.
5
Crafting a Brand Story with the Hero's Journey
Draft a short brand story using the Hero's Journey to frame a customer's transformation.
Previous module
Conflict, Tension, and Stakes
Next module
Beyond Linearity: Advanced Narrative Structures