Instagram Distribution and Performance Diagnosis

Calculate and interpret reach, impressions, engagement rate, watch time, retention, click-through rate, conversion rate, and follower growth for awareness, engagement, traffic, or conversion objectives.

Explain how Instagram’s Feed, Reels, and Explore systems use candidate selection, predicted user actions, ranking signals, and feedback loops to distribute content.

Compare two posts using objective-aligned metrics and present evidence-based, testable hypotheses—rather than unsupported causal claims—for their performance difference.