Marketing Fundamentals

Define the core components of the marketing mix (Product, Price, Place, Promotion) using real-world examples.

Distinguish between branding (long-term value) and performance marketing (immediate results) and explain how they interrelate.

Describe the stages of a modern customer journey, from awareness and consideration to purchase and loyalty.

Develop a target audience persona by defining its demographics, psychographics, and behavioral traits.

Articulate a Unique Value Proposition (UVP) for a given product or service.