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Meta Ad Account Audit
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Module 7
Budget Allocation & Bidding Audit
1
Optimizing Budget Allocation for Campaign Performance
Evaluate budget allocation across campaigns relative to their performance and business priority.
2
Comparing Bid Strategies: Cost Cap, Bid Cap, and Lowest Cost
Assess bid strategy effectiveness by comparing cost cap, bid cap, and lowest cost results.
3
Analyzing Campaign Spend
Identify underspending and overspending patterns at the campaign and ad set level.
4
CBO vs. ABO Performance Analysis
Compare campaign budget optimization (CBO) vs. ad set budget (ABO) performance within the account.
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